The first half of the year has drawn to a close, bringing with it a range of innovative beauty pop-ups. As a result of pop-up marketing becoming the new normal, brands are having to up the ante and pull extravagant activations out of the bag to gain consumer attention. From meet and greets with Hailey Bieber to Porsche test drives, BeautyMatter rounds up the recent pop-up activations worth noting.
